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Guides
Straight answers about
websites and apps.
What things cost, how long they take, what the app stores and payment gateways actually require, and how to choose who builds it. Written by the engineer who does the work, with sources for every number.
Pricing
What a ₹5,000 website actually includes — and what it does not
A cheap price is only honest if the scope behind it is written down. Here is the scope.
Hiring from abroad
Working with a developer in India: time zones, communication and the weekly rhythm that works
The time difference is a feature when the routine is right and a disaster when it is not. Here is the routine.
Publishing your app with a developer in India: whose accounts, whose name, and what Apple requires
The app is yours. The listing, the reviews and the revenue should be too. Here is how to make sure of it from the first day.
An NRI guide to getting the family business in India online
You are in Singapore or the Gulf. The shop, clinic or workshop is in Chennai or Madurai. Here is how to get it online without becoming its IT department.
What it costs to hire a web developer in India compared with the US or UK
The gap is real and it is not about quality. It is about what a developer needs to earn to live where they live.
Getting found online
A website for a clinic or doctor in Chennai: what patients look for and what to leave out
Patients decide in seconds on a phone. The site has to answer four questions before they scroll.
How to get your Chennai business on Google Maps: a Google Business Profile guide
The free listing that decides who appears on the map when someone nearby searches for what you sell. Here is how to set it up properly.
Do I need a website if my business already has Instagram and WhatsApp?
Plenty of Chennai businesses run happily on Instagram and WhatsApp. Here is the honest line where that stops working.
Planning a project
How to write a website or app brief that gets you an accurate quote
Vague briefs get vague quotes, and vague quotes get revised later at your expense. This one page fixes that.
How long does it take to build a website? Realistic timelines by project type
The build is rarely the slow part. The content and the decisions are.
Choosing what to build
WordPress or a custom-coded website? How to decide for a Chennai business
WordPress is the right answer more often than custom-code developers admit, and the wrong answer more often than theme sellers admit.
Website or mobile app? A decision guide for small businesses in Chennai
Most small businesses asking for an app need a website. A few asking for a website need an app. Here is how to tell which you are.
React Native, Flutter or native? Choosing a stack for an Indian startup app
The stack decision is really a hiring decision and a budget decision wearing a technical costume.
Cost and budgeting
What a website actually costs to run per year in India
The build is a one-off. These are the bills that arrive every year, and which of them you can make disappear.
How much does it cost to build a mobile app in India?
Two quotes for "an app" can differ ten-fold and both be honest. Here is what the number is made of.
App stores and launch
Publishing an app on the App Store and Google Play from India: accounts, fees, review and timelines
The code is done. Here is everything between that and a listing people can download, with the parts that take weeks flagged.
E-commerce and payments
Choosing a payment gateway for a small Indian online store: what the 2% actually buys
UPI, cards, netbanking, wallets, EMI. One integration, one fee, and a few things to check before you sign up.
Hiring a developer
How to choose a web development company in Chennai: 12 questions to ask before you pay
Every bad website story starts with a question that was not asked. These are the twelve.
Freelancer, agency or Upwork? Who should build your website
Each option is the right one for someone. The mistake is picking one for the wrong project.
Performance and SEO
Core Web Vitals explained for business owners: the three numbers Google grades your site on
Three measurements, three thresholds, one free tool. You can check your own site in a minute and know whether it is costing you enquiries.
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